Go Brazilian!


Brazil boasts the world's largest commercial cattle herd, and, as the second-largest leather producer and exporter, the industry market leader is showcasing its strengths globally. For the unenlightened, Sam Setter's latest Limeblast highlights a sorely needed South American education for the leather industry.


The Industry


Although the spectacular Rio Carnival week of 28 February to 4 March 2014 came to an, but Brazil doesn't just mean dancing, samba, World Cup 2014 or favelas. It also means a livestock of some 210 million head of cattle, which produce about 43 million hides annually, supplying 310 domestic tanneries that directly provide 45,000 jobs. It's the largest country in South America and the biggest meat-exporting country in the world at the rate of 119 million tonnes of refrigerated or frozen beef in 2013.


It's only logical that the country sports an important leather industry, which is extremely well organised by its Centre for the Brazilian Tanning Industries (CICB) sector association, who have lately taken a very prominent role in promoting the Brazilian leather industry with presentations in the most important trade fairs, as well as interesting newsletters.


Technology and Innovation


As a result of innovative processes, technology, research and tradition, Brazilian leather has seen extremely positive results in the international market in recent years. Besides having the world's largest commercial cattle herd, the country has grown to be among the world's most recognised nations regarding quality, sustainability, design, and delivery of hides and skins, providing the world's biggest buyers with a single security in the acquisition of high-standard leather.


Project Management


Reaching this level, however, did not happen by chance. With combined efforts from national industries, tanning schools, governments and the CICB -with the support of the Brazilian Leather project, an initiative of CICB in collaboration with The Brazilian Agency for Promotion of Exports and Investments (Apex-Brasil) - it's been possible to create and execute a series of projects aimed at professional improvement, education, commercial promotion and innovation within the industry. Brazil is one of the countries that looked ahead of its time, and installed process control and automation in its tanneries to guarantee quality consistency to its buyers. THey have as well developed the markets the only ERP system in the world that was developed uniquely for the tanning industry, and many Brazilian tanneries run the system.


Numbers

Brazilian originality and inventiveness show its results not only on projects and products, but also on numbers. The country is the world's second-largest leather exporter, with around 72% of its production dedicated to exports and values increasing each year. During 2013, the accumulated value of exports of Brazilian hides and skins reached $2,511 billion, and more than 55% comes from the export of finished leather. The major buyers of Brazilian leather are China, Hong Kong, Italy and the US.


By integrating new technologies and continuous production processes improvement, the sector is seeking to add productivity gains with employment generation and the efficient use of resources with full respect of the conservation of nature, such as the Amazon rainforest, considered the world's largest tropical forest covering more than 50% of the national territory.


In addition to its immense biodiversity and clean energy sources, it is a key player regarding sustainable development. A survey carried out by Grantham Institute at the London School of Economics (LSE) and the NGO Globe International emphasises the adoption of the new Brazilian Forest Code as one of the most significant measures in 2012 to fight global climate change. Besides the approval of the forestry code, the study also highlights the country's commitment to reducing Amazon deforestation by 80% by 2020. In this respect, many will remember the Greenpeace report that accused the leather industry being the main culprit of illegal deforestation. It came to a point that Greenpeace was taken to court, but the matter was resolved "amicably".


Brazilian Leather (CICB) is a Brand that has been a synonym for quality worldwide. Brazilian Leather Shoes is very proud of being part of this prominent industry, always focused on the best service for total client´s satisfaction.


(chinaleather.org, CICB)


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